Policy version: October 5, 2026.
Operator: SSMMA LLC, doing business as Primal MKE – MMA & Fitness (“Primal,” “we,” “us”).
Mailing address: 12009 West Washington Street, West Allis, WI 53214, United States.
Privacy contact: info@primalmke.com · +1 414-310-1348
Applies to: Primal MKE Tribe, its member website, trial-booking features, and connected coaching and gym administration features.
This policy explains the information we handle when you use our app. Features vary by membership and role. It does not replace the separate terms or privacy notices of services you visit through external links.
We use information to create and secure accounts; provide the features you request; manage trials, waivers, attendance and membership access; support training and coaching; deliver messages and operational notifications; administer coach schedules and payments; respond to support requests; understand gym participation and service performance; and prevent misuse or meet applicable obligations.
Booking confirmations, sign-in codes, schedule changes, and other necessary service messages are distinct from optional promotional messages. We use your communication preferences for optional marketing and provide a way to opt out. Account and booking activity may generate operational alerts for authorized gym staff.
Primal staff: authorized owners, administrators, front-desk staff, and coaches receive information relevant to their responsibilities. Primal is a gym service, not a medical-record or clinical-care service.
Other users: content you post to community areas and information you choose to share are visible to the relevant audience. Direct messages are delivered to their recipients. Available privacy settings, such as birthday sharing and class-plan visibility, control the corresponding features. Recipients may keep copies of information you share.
Service providers: we use providers to operate the app and connected gym services. These include Cloudflare for hosting and data infrastructure and Resend for email. Enabled membership, commerce, payment, or legacy booking and waiver services may include RhinoFit, Shopify, Stripe, Calendly, and Smartwaiver. We disclose information needed for the applicable service; not every provider receives every type of information. Their own privacy notices apply to information they collect through their services. Browser and operating-system providers may also process push notifications or speech input.
We may disclose relevant information when necessary to comply with law, respond to valid legal requests, protect people or the service, investigate fraud or abuse, or carry out a business transfer subject to applicable protections.
We do not sell personal information or share it for third-party targeted advertising. We do disclose information to service providers and other recipients for the purposes described in this policy.
You can choose whether to allow notifications, microphone use, or access needed to select or capture media. Denying an optional permission may prevent its related feature from working. You can change permissions in your browser or device settings.
Voice typing uses your browser's speech-recognition service, which may send audio to its provider for processing. The voice-typing feature passes the resulting text to the form and saves it when you save that form; it does not itself save an audio recording to Primal. Media you intentionally upload is handled separately. Type instead if you do not want to use speech processing.
Children under 13 must use the service through an account managed by their parent or legal guardian rather than creating an independent account. Parents may provide child information necessary to arrange classes, complete waivers, and manage participation. Please avoid posting children's sensitive information in community areas.
A parent or guardian can contact us to review, correct, or request deletion of information associated with their child, subject to identity and authority verification and any legitimate retention obligations. If you believe a child has created an independent account contrary to this arrangement, contact us so we can investigate and take appropriate action.
We retain information while it is needed to provide the service and for relevant operational, security, accounting, dispute-resolution, or legal purposes. Retention varies by record type. Closing or archiving an account is not the same as deleting its data.
To request account and associated-data deletion, visit our account and data deletion page, use Account & Profile Settings → Request account deletion, or email info@primalmke.com with the subject “Primal MKE Tribe account deletion.” Identify the account email and whether the request also concerns a child, a trial booking, or other gym records. Never send a password. We may verify your identity or authority before acting.
The app's account-deletion process removes account identity and sessions, profile and training records, relevant message threads, the account's community content, linked fighter records, and member-owned uploads. Separate trial and lead records, operational audits, external service records, and shared coaching content require additional review. We will assess associated records as part of your request rather than treating removal of login access as completion.
We may retain information where there is a specific legitimate need, such as financial recordkeeping, waiver or incident-related legal obligations, security, or resolving a dispute, and explain applicable exceptions when responding. Historical backups are not immediately purged by the app's deletion operation. We will request deletion from service providers where applicable; they may retain records under their own obligations and policies. Copies another user has independently kept may remain outside our control.
Deleting your app account does not automatically cancel your gym membership, a purchase, or an existing payment obligation. Contact us separately about those arrangements; they do not prevent you from submitting a data-deletion request.
We use access controls, authenticated sessions, and encrypted connections to help protect information. No system can guarantee absolute security. Keep your account credentials and verification codes private.
You may update available profile and sharing settings, disable optional device permissions, opt out of optional marketing, and contact us about access, correction, or deletion of your information. Additional rights may apply depending on where you live. We will respond in accordance with applicable requirements. Providers may process information in the United States and other locations where they operate.
We will post policy updates with a revised effective date and provide additional notice where appropriate. For questions or requests, contact info@primalmke.com.